To create eye catching and vibrant labels that would both stand out and also quickly allow the customer to know what was in the box or bag.

To create label small enough to fit the packaging and display important info quickly and in a font easy to read. We realized we would need to use a combination of both graphics and copy in order to get all of the info in front of the customer quickly enough to entice and choose to buy over other options.

The result was easy to identify individual labels for the chocolate bars that use background images to show the flavor, and bold font numbers within the circle emblem to highlight the percentage of cacao in each, as well as the name and list of ingredients around the emblem. For the bags and other packaging, we kept the bold numbers indicating the level of cacao and identified the ingredients below the circle seal.