The VIA wanted to update their website to match their fresh new branding, and to help entice a younger audience. Many of the older Village Improvement Association members were less than eager to change the look that had worked for their 125-year-old association for many years.

Our challenge was to make something unique and engaging that would appeal to the next round of incoming members, while still maintaining enough feel of the original that the current and outgoing members would love it too. It needed to be easy to navigate and simple to understand, and also needed to showcase what the VIA does for Doylestown Hospital, as well as all of the events and fundraising they do within the community. The site had to provide a lot of information and be a data base for all of the members to access, with member and board of directors’ portals,

A bright and colorful website that not only showcases and provides information on all that the VIA does for the community, but makes it easy for people to donate, provides a single point for the members and board member to access info, and also serves to catch the eye of new potential members and donors.